Society evolves every day and new communication tools appear daily. Every day sees its share of innovations and new technologies. There is a very particular one called Influence. Social networks are its main communication lever, but not only. Opinion leaders and political communication also use it. The new digital tools have given birth to this influence communication. We now talk about influencers, web communication management, media influence networks, network animation, communities… Monitoring, polling, audience measurement, post-testing and impact measurement are all key elements of influence.
Influence at Sup de Pub
